The 4A's Partner Awards celebrate the ad industry's most creative collaborations and shine the light on partnerships that challenge convention to produce truly innovative work.
The Partner Awards recognize small, medium and large-sized agencies, who vie in their competitive sets across an array of categories, and the outstanding work they create with their partners.
The 4A’s is the catalyst for bringing the right people together in the right place at the right time to address the advertising industry’s most critical business issues.
We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions.
All companies that engage in partnerships can enter.
Partners may be defined as creative agencies, media agencies, digital agencies, social agencies, production companies, PR firms, design studios and other companies providing creative, media and tech services to brand marketers and other organizations.
The definition of work is broad. Entries can include traditional and non-traditional executions, including print or outdoor, broadcast, digital, PR, branded content, design, experiential, or a combination of execution types.
The judges are looking for outstanding work that resulted from partner collaboration. The entries will be judged on creativity and collaboration, with added consideration made for innovation.
An entry must include:
Yes. You most likely represent more than one brand. You can enter as many partnerships as you choose. However, each one must be entered separately.
Yes. If your partnership resulted in numerous creative expressions, you can include them in your video.
The best category for any particular entry will best be determined by the entrant. The entrant needs to consider how the jury will perceive an entry and must consider which partnership they want to highlight. However, judges may decide that an entry fits better in another category and move it. And if you feel that your entry strongly depicts different partnerships, you may enter it in more than one category (see next FAQ).
Yes. For example, if you believe that your entry shows equal strength in the Brand Partnership, Media Partnership and Technology Partnership, you can enter it in all three categories. Each entry, however, is considered a separate entry, with a separate entry fee.
No. The 4A's Partner Awards are open to everyone, regardless of 4A’s membership.
1065 Avenue of the Americas, 16th Floor
New York, NY 10018
Deana Graffeo Weeks
Director of Marketing & Communications , 4A’s
SVP, Conferences & Events, 4A's