2016 WINNERS
SEE THE WINNING VIDEOS ON THE 4A'S YOUTUBE CHANNEL.


Brand Partnerships

Large Agency Finalists

CP+B - “Domino’s  DXP”
VML - “LEGOLAND Dollars”
Starcom MediaVest - "Delta Mud Run"
 

Large Agency Winners

CP+B
“Domino’s  DXP”
Partners:  Local Motors, General Motors/Chevrolet, Roush

VML
“LEGOLAND Dollars”
Partners: LEGOLAND Florida Resort, Travelex


Creative Partnerships

Mid-Sized Agency Finalists

Bloomberg - “Morgan Stanley/Bloomberg”
Energy BBDO - “Sarah and Juan”
Mother - “TargetStyle, In Vogue

Mid-Sized Winner

Mother
“TargetStyle, In Vogue”
Partners: Vogue

Large AGENCY FINALISTS

Turner Entertainment Networks — “Conan Clueless Gamer Fallout 4"
VML – “Last Song to Memphis”
BBDO New York – “Live Vines”
BBDO Worldwide, Inc. – “Marcia Gets Hungry”
BBDO New York – “The Message”

LARGE AGENCY winner

BBDO
“The Message”
Partners: GE, OMD + Giant Spoon and Panoply


Cause Partnerships

Large Agency Finalists

Federation for Internet Alerts (FIA) - “Amber Could Have Been Saved” 
Hill Holliday – “Special Olympics: #PassTheFlame”

Large Agency Winner

Federation for Internet Alerts (FIA)/Conversant
“Amber Could Have Been Saved”
Partners: Conversant, GroupM, AppNexus, Rocket Fuel, xAd, AOL, Turn and 33Across


Diversity Partnership

Large Agency Finalists

BBDO New York – “Pepsi + Empire Integration”
Upworthy – “Love Has No Labels”

Large Agency Winners

Upworthy and R/GA
“Love Has No Labels”
Partner: The Advertising Council


Health and Wellness Partnership Winner

Large Agency Winner

Harrison and Star
“The Topographical Model of MS: A Collaboration of Art, Science and Technology"
Partners: Stephen C. Krieger, MD Corinne Goldsmith Dickenson Center for MS and Mt. Sinai


Media Partnerships

Large Agency Finalists

360i – “Long Live the Shot”
TBWA\Chiat\Day Los Angeles – “The Voice”
TBWA\Chiat\Day Los Angeles – “Heisman House”
PHD/New York – “SAP and CNNMoney – Elon Musk’s Evolution”
VML – “One Minute Vacation” 
BBDO New York – “The Train Ride” 
Horizon Media – “Return of the King”
BBDO New York – “The Message” 

Large Agency Winner

BBDO New York
“Pepsi + Empire Integration”
Partners: PepsiCo, OMD/The Content Collective/Fox Studios, TBG and PMK*BNC


Pro Bono Partnership

Large Agency Winner

Deutsch Inc. 
“The NiceBot”
Partners: “Champions Against Bullying and Twitter


Technology Partnerships

Large Agency Finalists

Unified
“Lexus NX – Beyond Utility 1000 to 1”
MullenLowe – “Royal Caribbean’s Come Seek Live”

Large Agency Winner

MullenLowe
“Come Seek Live”
Partners: Royal Caribbean International  and Mediahub, Tool of North America, Coastal Media Group, Cemusa, Intersection and Periscope 


Partnership of the Year

Upworthy and R/GA
“Love Has No Labels”
Partner: The Advertising Council


Innovative Partnership of the Year

BBDO New York
“The Message”
Partners: GE, OMD + Giant Spoon and Panopoly