2017 WINNERS
SEE THE WINNING VIDEOS ON THE 4A'S YOUTUBE CHANNEL.

 

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Brand Partnership - Mid-Sized Agency Winner

Brand Partnerships

 

Mid-Sized Agency WINNER

CP+B L.A.
“NBA 2K Boost”
Partners: 2K Sports and Fitbit

 


Brand Partnership - Large Agency Winner

 

Large Agency Winner

Ogilvy New York
“Not Easy"
Partners:  IBM and Alex da Kid (KIDinaKORNER); also featuring X Ambassadors, Elle King and Wiz Khalifa.


Creative Partnership - Small Agency Winner

Creative Partnerships

 

Small Agency winner

Preacher
"Playing Lynch"
Partners: Squarespace, the David Lynch Foundation, Sandro Miller and John Malkovich


Creative Partnership - Large Agency Winner

 

LARGE AGENCY winner

BBDO New York
“Ingredients of a Masterpiece”
Partners: Bacardi/Bombay Sapphire, Golden Artist Colors and New York Academy of Arts


Cause Partnership - Mid-Sized Agency Winner

Cause Partnerships

 

MID-SizeD Agency WINNERS

Butler, Shine, Stern & Partners
"MINI TAKES THE STATES: #DefyHunger"
Partners:  MINI USA, Feeding America and the Wall Street Journal

 

 


Large Agency WinnerS

DigitasLBi/New York
“Care Counts"
Partner: Ketchum

VML
“Relay the Way"
Partners: MLB Urban Youth Academy, Kansas City Sports Commission and the city of Kansas City, Missouri

 

Cause Partnership - Large Agency Winner

Cause Partnership - Large Agency Winner


Diversity Partnership

 

Large Agency Winners

Ogilvy New York
"The Refugee Nation"
Partner: Amnesty International


Media Partnerships

Media Partnership - Large Agency Winner

 

Large Agency Winner

Horizon Media
"A Lift from Helpful Honda"
Partner: Secret Weapon Marketing


Pro Bono Partnership

Pro Bono Partnership - Mid-Sized Agency Winner

 

MID-SIZED Winner

The Ad Council
"'I am a Witness' Bully Prevention"
Partners: Goodby Silverstein & Partners, Adobe, musical.ly, live.ly, Disney | ABC Television Group, Paramount Pictures, Clevver, Social Native, Get Schooled, After School, Whisper, We Heart It, Wishbone, Slingshot, Johnson & Johnson, WWE, Facebook and Twitter


Pro Bono Partnerships - Large Agency Winner

Large Agency Winner

BBDO New York
"Evan"
Partner: Sandy Hook Promise


Technology Partnerships

Technology Partners - Small Agency Winner

 

SMALL Agency WINNER

theAmplify
"Influencer Chatbot, KalaniBot, for CoverGirl"
Partners: Automat and COTY Inc.

 

 


Technology Partners - Large Agency Winner

Large Agency Winner

McCann New York, UM, Weber Shandwick and Momentum Worldwide
"Field Trip to Mars"
Partner: Framestore VR Studio


Partnership of the Year

Partnership of the Year

The Ad Council
"'I am a Witness' Bully Prevention"
Partners: Goodby Silverstein & Partners, Adobe, musical.lylive.ly, Disney | ABC Television Group, Paramount Pictures, Clevver, Social Native, Get Schooled, After School, Whisper, We Heart It, Wishbone, Slingshot, Johnson & Johnson, WWE, Facebook and Twitter


Innovative Partnership of the Year

Innovative Partnership of the Year

Innovative Partnership of the Year

Ogilvy New York
"The Refugee Nation"
Partner: Amnesty International