2017 WINNERS
SEE THE WINNING VIDEOS ON THE 4A'S YOUTUBE CHANNEL.

 

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Brand Partnership - Mid-Sized Agency Winner

Brand Partnerships

 

Mid-Sized Agency WINNER

CP+B L.A.
“NBA 2K Boost”
Partners: 2K Sports and Fitbit

Mid-Sized Agency FINALISTs

FALLON – “Fallon + Arby’s Hunting”
CANVAS WORLDWIDE – “A Better Way to Generate Leads”

 


Brand Partnership - Large Agency Winner

 

Large Agency Winner

OGILVY NEW YORK
“Not Easy"
Partners:  IBM and Alex da Kid (KIDinaKORNER); also featuring X Ambassadors, Elle King and Wiz Khalifa

 

Large Agency FINALISTS

MCCANN ERICKSON/NEW YORK – “U.S. Army & Independence Day Resurgence Partnership”
THE MARTIN AGENCY INC. – “GEICO”


Creative Partnership - Small Agency Winner

Creative Partnerships

 

Small Agency winner

PREACHER
"Playing Lynch"
Partners: Squarespace, the David Lynch Foundation, Sandro Miller and John Malkovich


Creative Partnership - Large Agency Winner

 

LARGE AGENCY winner

BBDO NEW YORK
“Ingredients of a Masterpiece”
Partners: Bacardi/Bombay Sapphire, Golden Artist Colors and New York Academy of Arts

 

Large Agency Finalists

BBDO NEW YORK – “Social Innovation Campaign”
THE MARTIN AGENCY INC. – “The World’s Biggest Asshole”
MULLENLOWE U.S. – “Analog by American Greetings”
MOMENTUM WORLDWIDE – “American Express: Shop Small for 2X Awards”
CP+B/BOULDER – “Blind Taste Test”
DIGITASLBI/NEW YORK – “Care Counts”


Cause Partnership - Mid-Sized Agency Winner

Cause Partnerships

 

MID-SizeD Agency WINNERS

BUTLER, SHINE, STERN & PARTNERS
"MINI TAKES THE STATES: #DefyHunger"
Partners:  MINI USA, Feeding America and the Wall Street Journal

MID-SIZED AGENCIES FINALIST

KELLY, SCOTT & MADISON – “YMCA”

 

 


Large Agency WinnerS

DIGITASLBI/CHICAGO
“Care Counts"
Partner: Ketchum

VML
“Relay the Way"
Partners: MLB Urban Youth Academy, Kansas City Sports Commission and the city of Kansas City, Missouri

 

LARGE AGENCY FINALISTS

AMVBBDO – “red.fit (Bodyform)”
MEDIACOM – “Stella Artois: Buy A Lady A Drink”
 

 

Cause Partnership - Large Agency Winner

Cause Partnership - Large Agency Winner


Diversity Partnership

 

Large Agency Winners

OGILVY NEW YORK
"The Refugee Nation"
Partner: Amnesty International

 

LARGE AGENCY FINALIST

VML – “#IAmMuslim”


Media Partnerships

Media Partnership - Large Agency Winner

 

Large Agency Winner

HORIZON MEDIA
"A Lift from Helpful Honda"
Partner: Secret Weapon Marketing

 

LARGE AGENCY FINALISTS

STARCOM WORLDWIDE – “Airbnb Live There 3D Split Narrative Film”
MEDIABRANDS, NORTH AMERICA – “The Person Who Changed My Life”
MEC – “IKEA/Uber Find Your Style 101”
ARNOLD WORLDWIDE – “Real Estate Phil’s-osophies”
HORIZON MEDIA – “Ellen’s GEICO Skybox


Pro Bono Partnership

Pro Bono Partnership - Mid-Sized Agency Winner

 

MID-SIZED Winner

THE AD COUNCIL
"'I am a Witness' Bully Prevention"
Partners: Goodby Silverstein & Partners, Adobe, musical.ly, live.ly, Disney | ABC Television Group, Paramount Pictures, Clevver, Social Native, Get Schooled, After School, Whisper, We Heart It, Wishbone, Slingshot, Johnson & Johnson, WWE, Facebook and Twitter


Pro Bono Partnerships - Large Agency Winner

Large Agency Winner

BBDO NEW YORK
"Evan"
Partner: Sandy Hook Promise

 

LARGE AGENCY FINALIST

THE MARTIN AGENCY, INC. – “The World’s Biggest Asshole”


Technology Partnerships

Technology Partners - Small Agency Winner

 

SMALL Agency WINNER

THEAMPLIFY
"Influencer Chatbot, KalaniBot, for CoverGirl"
Partners: Automat and COTY Inc.

 

 


Technology Partners - Large Agency Winner

Large Agency Winner

MCCANN NEW YORK, UM, WEBER SHANDWICK AND MOMENTUM WORLDWIDE
"Field Trip to Mars"
Partner: Framestore VR Studio

 

LARGE AGENCY FINALISTS

OGILVY NEW YORK – “The Cognitive Dress”
STARCOM WORLDWIDE– “Airbnb Live There 3D Split Narrative Film”
FCB CHICAGO – “Ask Val Pinterest Analyzer”
VML – “Tennessee Vacation Maker”


Partnership of the Year

Partnership of the Year

THE AD COUNCIL
"'I am a Witness' Bully Prevention"
Partners: Goodby Silverstein & Partners, Adobe, musical.lylive.ly, Disney | ABC Television Group, Paramount Pictures, Clevver, Social Native, Get Schooled, After School, Whisper, We Heart It, Wishbone, Slingshot, Johnson & Johnson, WWE, Facebook and Twitter


Innovative Partnership of the Year

Innovative Partnership of the Year

Innovative Partnership of the Year

OGILVY NEW YORK
"The Refugee Nation"
Partner: Amnesty International