2018 Winners

 

Read the full press release here.

 

Presented by


Partnership of the Year

Rubin Postaer and Associates (RPA)

Imaginary Friend Society

Partners: The Mill, Elastic, Strange Beast, Lobo, MPC, Giant Ant, Gentleman Scholar, Flux Animation, Trunk, Airplan, Hornet, Renegade Animation, Titmouse, StarBeast, Not To Scale, What Is Cancer, Studio Pigeon, Psyop, Laundry, Roof Studio, Wolf & Crow, Nexus and Logan


Brand Partnership: Mid-Sized Agency

TBWA\Chiat\Day Los Angeles

"Play The City | 60th GRAMMYs”

Partners: The Recording Academy and Uber

Brand Partnership: Mid-Sized Agency Finalists

David&Goliath - "Hero's Journey"

David&Goliath - "Crave Van Mod"

TBWA\Chiat\Day Los Angeles - "Play the City | 60th GRAMMYs"

 


Brand Partnership: Large Agency

Hearts & Science

"The Talk"

Partners: P&G, Egami Consulting, Khalabo Ink Society and ABC

Brand Partnership: Large Agency Finalists

Doremus - "See the Unseen"

Hearts & Science - "P&G My Black is Beautiful | The Talk"

Hill Holliday - "The Retirement Rookie"

RPA - "Farmers 'We Know from Experience' Campaign"


Creative Partnership: Small Agency

Spinifex Group

"Elton John's Retirement Announcement"

Partners: Elton John, Rocket Entertainment and Google/YouTube


Creative Partnership: Large Agency

Deutsch

"Test Kitchen"

Partners: Taco Bell and OpenTable

Creative Partnership: Large Agency Finalists

BBDO – “Unseen Stars”

BBDO – “Music Liberates Music”

BBDO – “Snapchat Music Video”

CP+B – “The Bonnie Awards”

CP+B – “Swear Like a Mother”

CP+B – “Local Selects”

Deutsch – “Test Kitchen by Taco Bell”

RPA – “Imaginary Friend Society”

RPA – “Honda Yearbooks”


Media Partnership: Large Agency

VML

"UN World Humanitarian Day"

Partners: United Nations and Facebook

Media Partnership: Large Agency Finalists

Horizon Media – “GEICO and Ellen Skybox”

VML – “UN World Humanitarian Day”


Cause Partnership: Large Agency

Mother

"Solving the Global Water Crisis, One Cloud at a Time"

Partners: Stella Artois, Water.org, Snarkitecture, Mediacom and 3PM

Cause Partnership: Large Agency Finalists

The Ad Council – “Save the Food”

BBDO New York – “The Talk”

Mother – “Solving the Global Water Crisis, One Cloud at a Time”

VML – “UN: Another Silent Night”


Diversity Partnership: Mid-Sized Agency

The Ad Council

"Love Has No Labels"

Partners: R/GA, NFL, The Coca-Cola Company, PepsiCo, State Farm, P&G, Johnson & Johnson, Bank of America, Wells Fargo, Google, Anti-Defamation League, Southern Poverty Law Center, Human Rights Campaign, American Association of People with Disabilities, AARP, Perception Institute, Jack Morton Worldwide, Facebook, Twitter, Sap, Fox True[X], PAC-12 and Upworthy


Diversity Partnership: Large Agency

BBDO

"Balance the Equation"

Partners: Obscura Digital, Nicole Holofcener of Bob Industries and Grand Central Terminal

Diversity Partnership: Large Agency

BBDO New York – “The Talk”

BBDO New York – “Balance the Equation”

Edelman – “By Air, By Land, or By Sea”


Pro Bono Partnership: Mid-Sized Agency

22squared

"7 Second Résumés"

Partners: the Ad Council and Grads of Life

Pro Bono Partnership: Mid-Sized Agency Finalists

22Squared – “7-Second Resumes”

Allen & Gerritsen/Philadelphia – “The #blackwithblue Campaign: Uniting Police Officers, Inner-  City Kids and Artists through the Power of Rap Music”

Archer Malmo – “KMFA: On Key, Offbeat”


Pro Bono Partnership: Large Agency

Rubin Postaer and Associates (RPA)

Imaginary Friend Society

Partners: The Mill, Elastic, Strange Beast, Lobo, MPC, Giant Ant, Gentleman Scholar, Flux Animation, Trunk, Airplan, Hornet, Renegade Animation, Titmouse, StarBeast, Not To Scale, What Is Cancer, Studio Pigeon, Psyop, Laundry, Roof Studio, Wolf & Crow, Nexus and Logan

Pro Bono Partnership: Large Agency Finalists

BBDO New York – “In Real Life”

RPA – “Imaginary Friend Society”


Technology Partnership: Small Agency

Spinifex

Group

"Elton John's Retirement Announcement"

Partners: Elton John, Rocket Entertainment and Google/YouTube

Technology Partnership: Small Agency Finalists

Influential – “Influential Taps into A.I. with IBM Watson”

Spinifex Group – “Elton John Legacy”


Health & Wellness Partnership: Large Agency

Rubin Postaer and Associates (RPA)

Imaginary Friend Society

Partners: The Mill, Elastic, Strange Beast, Lobo, MPC, Giant Ant, Gentleman Scholar, Flux Animation, Trunk, Airplan, Hornet, Renegade Animation, Titmouse, StarBeast, Not To Scale, What Is Cancer, Studio Pigeon, Psyop, Laundry, Roof Studio, Wolf & Crow, Nexus and Logan

Health & Wellness Partnership: Large Agency Finalists

Hill Holliday – “SEE ME Loud and Clear”

RPA – “Imaginary Friend Society”