Aaron Walton is co-founder of Walton Isaacson (waltonisaacson.com), a full-service advertising agency, with offices in Los Angeles, Chicago, New York, Miami and Dallas, Walton’s boundless creativity and strategic acumen have made him one of the most admired executives throughout the advertising, brand marketing and entertainment industries.
In July 2017, the 4A’s named Walton one of the “100 People Who Make Advertising Great,” adding to the list of awards and honors that include The ADCOLOR® Advocate Award, (2011), Ebony magazine’s “POWER 100” list in 2013, Out magazine’s "Innovator of the Year and organizations and publications including Advertising Age, Asian Business Association of Orange County, Better Brothers Los Angeles, Black Enterprise, Jeffrey Sanker’s White Party, MediaPost, Target Marketing News, and Southern California Minority Business Development Council.
During the last three decades, Walton has been at the forefront of many significant new brand marketing initiatives, from the increased role of celebrities in sponsorships and endorsements to the production of live events that build brand awareness and loyalty with previously untapped and underserved consumers to the creation of prestigious, award-winning, client-furnished television programming.
With an expressed mission to be the “Planet’s Most Interesting Agency, ” Walton Isaacson (WI) was founded in 2005 by Walton and Cory Isaacson, in partnership with famed NBA superstar and entrepreneurial legend, Earvin “Magic” Johnson. The company’s mission has been a breakout success, leading to inventive and dynamic business relationships with brands and organizations including Lexus, Wells Fargo, McDonald’s, MillerCoors, and Macy’s. Named as one of Advertising Age’s “Small Agencies of the Year” in 2012 and Black Enterprise’s “Advertising Agency of the Year” in 2013, WI continues to make important inroads for its clients in both general and multicultural markets. WI was ranked as one of Inc.’s “5000 Fastest Growing Private Companies in the U.S” in 2014.
Walton served as the Executive Producer for the agency produced TV series “Verses & Flow.” The innovative client-furnished show aired on TV One for six seasons, and was nominated for an NAACP Image Award for Best Variety Show. He also serves as the Executive Producer for The 365 Black Awards, which was created for McDonald’s and airs on The Black Entertainment Network (BET).
Over his career, Walton's ability to tap into entertainment and pop culture in order to achieve corporate marketing objectives has led him to forge some of the most successful, high-profile partnerships between iconic popular entertainers and actors (including Michael Jackson, Reba McIntire, Faith Hill, Marlon Brando, Diddy, Ricky Martin and Whitney Houston) and blue chip brands, including Pepsi, AT&T, Frito-Lay, Toyota and Caesars Entertainment.
A Massachusetts native, Walton was born in Boston’s Roxbury neighborhood and attended Babson College in Wellesley, MA, where he received a Bachelor of Science Degree with a double major in Management and Organizational Behavior and Communications.
A Los Angeles resident, Walton is active in community and charitable endeavors, and serves as a board member of the HollyRod Foundation, the Tectonic Theater Project, The Marcus Graham Project, and ThinkLA . Since turning 50, he’s been a runway model/muse for the internationally renowned haute couture fashion designer, Rynshu. He walks the runway twice a year during Paris Men’s Fashion Week.