As President of Starcom USA, Amanda Richman oversees the agency’s investment strategy and activation across all channels and clients, including Airbnb, Bank of America, Best Buy, ESPN, Kraft Heinz and Samsung, among others. As the leader of a 500-plus person investment practice, Richman has shifted the agency model from siloed investment teams to integrated, cross-channel expertise across video, display, search, social, mobile, publishing, local, commerce and programmatic.
Previously, Richman served as the President of Digital for Mediavest, where she oversaw the capability, team and investment for clients, including Coca-Cola, Comcast, Procter & Gamble and Walmart. She also served as SMG’s digital lead for Emerging Markets. Prior to joining SMG, Richman held several senior management positions at The Interpublic Group’s interactive firms and Time Warner’s first interactive television trial.
Richman's reputation for motivating clients to embrace innovation and integration has garnered numerous accolades, including: ad:tech’s 2015 Industry Achievement, 212 New York’s 2014 Thought Leadership Award, Ad Age’s 2012 Media Maven, MediaPost’s 2010 Top 25 Innovators, Mediaweek’s 2009 Media All-Star and Ad Age’s 2006 40 Under 40.