Vice President, Branded Content and Global Creative

Ann Rubin’s role as Vice President, Branded Content and Global Creative for IBM, includes managing various programs, including Global Advertising, IBM’s Social Brand Channels, Customer Reference program, the homepage editorial strategy, media planning, agency operations and branded content activations. Rubin also manages IBM’s internal education platform where 380,000 IBMers come for new modules each month to learn about the most important technology areas from IBM.

Rubin was integral to the development and execution of IBM’s Smarter Planet strategy and more recently launched the new Cognitive Business brand platform with a focus on IBM Watson.

Prior to her current role, Rubin was Director of Integrated Marketing Communications for the Americas Group. She managed Demand Generation programs in support of various Business Units and was responsible for executing digital and telemarketing and for creating an overall Americas Event Strategy.

Before joining the Americas, Rubin was Global Director of Integrated Marketing Communications for IBM software and hardware divisions shaping overall marketing plans targeting an IT audience. Rubin also managed a centralized proprietary conference team. Prior to this role, Rubin had a variety of Advertising roles at IBM.

Rubin spent 12 years working in account management at N.W. Ayer and Merkley Newman Harty before moving to the “client side” of the business. On the agency side, Rubin managed various accounts ranging from Procter & Gamble to AT&T. 

Rubin attended Union College in Schenectady, New York, and has earned several advertising awards including the Working Mother Advertising Working Mother of the Year Award, the Girls, Inc. “Strong, Smart, Bold” Award, multiple creative awards and she was named a 2014 Ad Age top Digital Marketer. Rubin is on the Executive Board of the Advertising Educational Foundation and member of various advertising organizations. When Rubin isn’t working, she is busy enjoying snowboarding, photography and spending time with her husband and three sons.