B. Bonin Bough
SVP, Chief Media and eCommerce Officer
B. Bonin Bough is SVP, Chief Media and eCommerce Officer at Mondelēz International.
He is considered a transformative activator, known for leading some of the industry’s
largest and most innovative global media investments across digital, television, print and
outdoors. He is unique in his commitment to forging partnerships with the industry’s
largest players including Paramount, ABC, Facebook, Twitter, and YouTube to name a
few. He is credited as the leader in partnering startups with brands and executed the firstever
branded campaigns with Instagram, Foursquare, Co-Tweet and Radian6.
More recently, Bonin has addressed talent as the largest transforming agent over the next
decade and is championing the need for established companies to invest in their
employees in order to better compete in the marketplace and move their businesses into
the future. Bonin’s passion for the new and nascent as well as his expertise in the mobile
and media marketplace lead to the launch of two first of their kind corporate accelerators,
PepsiCo10 and Mobile Futures. Bonin’s initiative at the 2014 South by Southwest
conference used 3D printing technology to create customized Oreo cookies in real time.
This has since changed the way individuals now view interactive technologies and social
media. Prior to Mondelēz, Bough oversaw digital strategy at PepsiCo, Weber Shandwich
and Ruder Finn Interactive. In 2013, he was inducted intothe American Advertising
Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s
“40 under 40” and Fast Company’s “100 Most Creative People in Business.”