Note: Partners may be defined as creative agencies, media agencies, digital agencies, social agencies, production companies, PR firms, design studios and other companies providing creative, media and tech services to brand marketers and other organizations. 

Eligible partnerships can be comprised of two or more organizations, companies, or agencies.


Entry Categories

Brand Partnerships

Entries in this category recognize the collaboration between partners and brands to produce work that fundamentally benefited from the partnership. The partnership must go beyond a standard client/vendor relationship to demonstrate true collaboration. The entry must show that creative ideas and execution was uniquely achieved as a result of the partnership.

Creative Partnerships

Entries in this category must demonstrate that creative ideas and execution have been elevated as a result of the partnership. It recognizes the collaboration between two or more partners that go beyond project coordination to yield a creative solution that could only have come to life through, or benefited from, the partnership. 

Media Partnerships

Entries in this category recognize the collaboration between partners and media agencies or companies. The partnership must go beyond the matching of creative ideas to smart media planning. The entry must demonstrate that creative ideas and execution was uniquely achieved or benefited from the  specific partnership.

Technology Partnerships

Entries in this category recognize the collaboration between partners and technology companies. The partnership must go beyond the simple use of technology to execute a creative idea. It is not required that the use of technology be new, or first-of-its-kind, however the entry must demonstrate how the work benefited from the technology to elevate the creative concept. 

DIVERSITY PARTNERSHIPS

Entries in this category recognize the collaboration between partners and organizations that promote inclusion and diversity. The partnership must address social and/or multicultural topics, and create positive influence on the perception of diverse groups or groups that have experienced discrimination, such as LGBTQ, bullied teens, and minorities. The entry must resonate beyond the represented group and demonstrate that the creative concept was elevated as a result of the collaboration.

Cause Partnerships

Entries in this category recognize the collaboration between partners and cause-related organizations. The entry must demonstrate that creative ideas and execution have been elevated as a result of the partnership. Work produced on a volunteer basis should be entered in the Pro Bono Partnerships category.

PRO BONO PARTNERSHIPS

Entries in this category recognize the collaboration between partners and organizations that worked together under a volunteer agreement. The entry must demonstrate that creative ideas and execution have been elevated as a result of the partnership(s).

HEALTH & WELLNESS Partnerships

Entries in this category recognize the collaboration between partners and organizations that promote Health & Wellness, from across dimensions. The category includes, and is not limited to, work designed to promote lifestyle, OTC, medical and bio-medical devices, pharmaceuticals, or holistic health. Each entry must demonstrate that the creative idea and execution has been elevated as a result of the partnership.

SPECIAL AWARD

Partnership of the Year

Jury members will have the opportunity to select one “Partnership of the Year” Award from ALL winners in the above categories.

SEE THE 2017 PARTNER AWARDS WINNERS HERE