Note: Partners may be defined as creative agencies, media agencies, digital agencies, social agencies, production companies, PR firms, design studios and other companies providing creative, media and tech services to brand marketers and other organizations. 

Entry Categories

Brand Partnerships

Entries in this category honor the collaboration between partner(s) and brand(s) to produce excellent work that could only be created through this specific partnership(s). The partnership(s) must represent more than a client/vendor relationship; they must demonstrate true collaboration. The entry must show that creative ideas and execution have been elevated as a result of the partnership(s).

Creative Partnerships

Entries in this category honor the collaboration between two or more partners. The partnership(s) must involve more than project coordination and yield a unique creative solution that could only have come to life through this specific partnership(s). The entry must demonstrate that creative ideas and execution have been elevated as a result of the partnership(s).

Media Partnerships

Entries in this category honor the collaboration between a partner(s) and media agencies or companies. The partnership(s) must involve more than the matching of creative ideas to smart media planning. The entry must demonstrate that creative ideas and execution have been elevated as a result of the partnership(s).

Technology Partnerships

Entries in this category honor the collaboration between partners and technology companies. The partnership must be more than a simple use of an existing technology to execute a creative idea. The entry must demonstrate that the partnership(s) resulted in a new and/or unique use of technology to elevate the creative concept.

DIVERSITY PARTNERSHIPS

Entries in this category honor the collaboration between partners and organizations that promote inclusion and diversity. The partnership must address social and/or multicultural topics, and create positive influence on the perception of diverse groups or groups that have experienced discrimination, such as LGBTQ, bullied teens, and minorities. The entry must resonate beyond the represented group and demonstrate that the creative concept was elevated as a result of the partnership(s).

Cause Partnerships

Entries in this category honor the collaboration between partners and cause-related organizations. The entry must demonstrate that creative ideas and execution have been elevated as a result of the partnership(s). Work produced on a volunteer basis should be entered in the Pro Bono Partnerships category. 

PRO BONO PARTNERSHIPS

Entries in this category honor the collaboration between partners and organizations that worked together under a volunteer agreement. The entry must demonstrate that creative ideas and execution have been elevated as a result of the partnership(s).

HEALTH & WELLNESS Partnerships

Entries in this category honor the collaboration between partners and organizations that promote Health & Wellness. Entries can include programs for corporate image, education and awareness, and OTC, lifestyle, device and pharmaceutical products. Each entry must demonstrate that the creative idea and execution has been elevated as a result of the partnership(s).

SPECIAL AWARDS

Partnership of the Year

Jury members will have the opportunity to select one “Partner of the Year” Award from ALL winners in the above categories.

Most Innovative Partnership

Jury members will also have the option to select one recipient of the “Most Innovative Partnership” Award from the winners in the above categories, if they feel the partnership(s) was especially innovative in its approach to solving a creative problem for a brand.

SEE THE 2016 Partner Awards Winners here