Executive Creative Director
Dabo Ché joined Spike DDB, Spike Lee's co-venture with DDB, in April 2010. As ECD, Ché works side by side with Spike to craft the creative vision of the agency and help clients evolve their brands into something considerable and relevant to what he has coined "The New Americana", a cultural psychographic not definable by race, age or economic status.
Since joining Spike DDB, Ché has rebranded, restructured and reinvented the agency and helped triple the size by winning new clients such as Chevy and Cadillac. In order to maintain the Brooklyn boutique culture of the agency, Ché guides his department to pursue "passion projects", which are developed internally or crafted for specific clients such as Brooklyn Brewery, HBO and The City of New Orleans.
Previously at UniWorld Group, Ché was the GCD on brands such as Ford, Time Warner Cable and the U.S. Marine Corps.
Before that Ché received his B.F.A. degree in filmmaking from The School of the Art Institute of Chicago. His passion for storytelling and the moving image is what originally guided him towards a career in advertising. He currently is developing several projects as a writer, director and producer.