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DAN LACIVITA

CEO
Firstborn
 

Dan LaCivita brings over a decade of experience to his role as CEO of Firstborn, an award-winning creative and technology company headquartered in New York City since 1997.

Swiftly rising through the Firstborn ranks since joining in 2003, Dan has the hands-on experience of a former creative developer, sharp strategic instincts honed from leading long-term client relationships, and innate leadership abilities that drive Firstborn to be one of the most forward-thinking agencies in the world. His unique perspectives of being both a thinker and a maker drive this same culture within the company, leading to the development of powerful digital experiences for a client roster that includes PepsiCo, American Express, HBO, Aflac, Lancôme and Rolex. Under his guidance, Firstborn’s work has been recognized with numerous awards including Clios, Cannes Lions, and One Show Pencils; the agency, itself, has been placed on prestigious rosters such as Fast Company’s Most Innovative Companies, Advertising Age’s Agency A List, and Crain’s Best Places to Work in New York.

Inside and outside the office, Dan can often be found shuffling a deck of cards—a nod to his expertise in the art of close-up magic. He lives in Manhattan with his wife, Jen, and his own first- and secondborn, Eli and Luca.