Elizabeth (Beth) Brady
Senior Vice President & Chief Marketing Officer
Principal Financial Group®
Elizabeth (Beth) Brady is senior vice president and chief marketing officer of Principal Financial Group®. She is responsible for global marketing, including branding, advertising, media relations, digital marketing, sponsorships, community relations, data analytics, multi-cultural marketing, research and business intelligence.
Brady joined Principal® in September 2014. Previously, she served as president of segmentation solutions and the global head of marketing effectiveness at Nielsen Corporations. Prior to Nielsen, Brady was an officer at General Mills where, since 1999, she served in key senior Marketing leadership roles in support of strategic initiatives for the growth and success of various business units, including Progresso Soup and Food, Dry Dinners, and Wholesome Snacks. Before that, she held marketing and product management roles at Pillsbury, Wise Foods and Best Foods/CPC International.
A native of Minneapolis, Minn., Brady holds a Master’s of Public Administration with a concentration in International Policy from the School of International and Public Affairs at Columbia University and a B.A. in Economics and Political Science concentrating in International Relations from St. Lawrence University. Brady has served on the boards of Make a Wish and Jeremiah Program, and has been involved with Special Olympics and Habitat for Humanity. She’s currently a member of The Conference Board Council for CMOs. She holds positions on the boards of The Principal Charity Classic, a Champions Tour event sponsored by Principal, The Des Moines Arts Festival, and the United Way of Central Iowa Media/Communications Cabinet.
Principal Financial Group® (NYSE:PFG) helps people and companies around the world build, protect and advance their financial well-being through retirement, insurance and asset management solutions that fit their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals – offering innovative ideas, investment expertise and real-life solutions to make financial progress possible. To find out more, visit us at principal.com.
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