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Jason Sperling

SVP/Chief, Creative Development

Jason serves as SVP / Chief, Creative Development at RPA, where he spearheads all forms of creative for Honda Automotive, North America. In 2015, Adweek selected Jason as one of the Top 30 Creative Directors in the country.

While at RPA, Jason has led Honda’s Cannes Gold-winning “Project Drive-In,” an effort to save the American drive-in, as well as Honda’s 2017 Super Bowl campaign, “Yearbooks,” with celebrities that included Amy Adams, Steve Carell and Tina Fey. It ranked No. 2 in USA TODAY’s AdMeter. In 2012, he oversaw the “Matthew’s Day” Super Bowl ad, which was named one of the all-time best Super Bowl spots by the NY Post and Entertainment Weekly. Other noteworthy endeavors include Honda’s effort to bring the magic of the holidays to hospitalized children via the virtual-reality experience of Candy Cane Lane on Oculus headsets, and the Honda short film “Paper.”

Jason also recently helmed the creation of the “Imaginary Friend Society,” a pro-bono campaign for the Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis. He and his team noticed a lack of material that speaks to all the medical and emotional aspects of cancer in a way that’s both relatable and engaging to kids. They created this campaign of fictional characters that includes a series of 20 short films to help make cancer less scary for kids, and launched them during Childhood Cancer Awareness Month.

Prior to RPA, Jason was Creative Director at TBWA\Media Arts Lab, where he was the driving force behind Apple’s iconic “Mac vs. PC” campaign in three different countries. It won the Cannes Gold Lion, the Cyber Lion, the Grand Effie, numerous One Show Gold Pencils and was declared “Campaign of the Decade” by Adweek and one of the Top 10 Campaigns of the Century by AdAge.

In 2015, Jason wrote his first book, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion and released it in a completely unique way — on Instagram. It was covered by Adweek and several industry publications, and several big brands and top agency folks followed the daily installments.