Chairman and Chief Creative Officer


Many people know how influential advertising greats Alma Hopkins, Lewis Williams, Jo Muse, Dan Wieden, John Jay, Jim Riswold, Jon Kamen, David Lubars, Lee Clow, Michael Roth and funk legend, Bootsy Collins have been in the career of Jimmy Smith. However, what many people do not know is that if it were not for Elizabeth Montgomery, Dick York, David White and Agnes Moorehead—Smith might never have considered a career in advertising. Montgomery, York, White and Moorehead played Samatha Stephens, Darrin Stephens, Larry Tate and Endora, respectively, on the TV show, Bewitched. Stephens was a creative director and Tate was an account executive. Not only did the show introduce Smith to advertising, it unintentionally planted the seed of the idea of branded entertainment.

Throughout his career, Smith—a 2012 Fast Company Top 100 Most Creative member, One Club board member and founding member of social activist group, Saturday Morning—has worked his magic in a variety of roles as a copywriter, creative director, author, TV writer, video game creator, film and record producer. His work has been recognized for its fresh advertising approaches (The One Show, Cannes, D&AD, ANDY, Clio, Time magazine), its authenticity in video games (ESPN: EA Sports NBA Street), its TV show originality (Emmy nomination: Gatorade Replay) and for its beauty (Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts: Soul of the Game).

In 2013, Smith added TV show talent to his list of accomplishments, as he appeared as a judge on VH1’s reality series, “Model Employee”. And in 2016—thanks to Harman International—his company’s newly formed record label, Amusement Park Music, debuted its first hit single, “Bigger Than Us,” by Dame D.O.L.L.A. (Different On Levels the Lord Allows) featuring Paul Rey. 

Yet, with all he has accomplished, Smith is still pushing the envelope of what is possible. On Saturday, July 30, 2016, Amusement Park Entertainment, Mondelez Global’s Stride Gum and FOX brought to the international stage, “Heaven Sent”. In this epic live event, world renowned skydiver Luke Aikins, jumped from 25,000 feet with no parachute, no wing suit and nothing but the clothes on his back … and landed safely.

As you’ll often hear Smith say, “Jesus has hooked a brotha up!”