Vice President of Marketing, Home Appliances


Katie Cheng has been with Samsung marketing for the past two years, where she is responsible for all consumer marketing and brand strategy for the Home Appliance business. Prior to Samsung, Cheng was a management consultant, working both in the U.S. and Australia. She then moved into the CPG world, with experience at Procter & Gamble, Unilever and J&J, where she spent 12 working on a range of brands, including Aveeno, RoC and Ethicon Gynecare.

Cheng received a dual degree from the University of Pennsylvania with a B.S. in Economics and a B.A. in East Asian Studies. A born-and-bred Jersey girl, she currently resides in beautiful Princeton, New Jersey.