Globa lChief Creative Officer, THE ZOO

A threetime Cyber Lions Grand Prix winner in Cannes, Bastholm has become one of the most
highly awarded and internationally renowned creative leaders in the digital and traditional
advertising industry during his 20 year career.

Lars is currently the Global Chief Creative Officer of The ZOO, which is Google’s creative think
tank for brands and agencies. Before joining Google, Lars was the Global Chief Creative Officer at Rosetta,
where he oversawthe 200+ person creative staff in the US and Europe and worked closely with key clients,
primarily Samsung, and Rosetta's business development team as well as Rosetta's global
expansion team.

Prior to that, Lars was the Chief Creative Officer of Cheil USA, where he focused on
establishing Cheil USA as a center of creative excellence for the network and to elevate the
creative integration across the America’s network, including Cheil Mexico, Cheil Brazil, Cheil
Canada and Cheil Central America.

Lars has had the honor of chairing the Cannes Cyber Lions jury, and he is a frequent award
show judge and speaker at industry events. He was named a creative leader by the Wall Street
Journal and has contributed to three books about the digital advertising industry published by
Taschen. He is a member of the IAB’s Agency Advisory Board as well as The International
Academy of Digital Arts & Sciences.

Lars is a film buff, who has cowritten two screenplays and has reviewed films for over 30 years.
He enjoys karaoke as well as science fiction, technology and fine cuisine.