Vice President of Integrated Production
Laurie Malaga is Vice President of Integrated Production at innovative cross-cultural agency the community. A role she has held since 2005, Malaga’s responsibilities include managing all broadcast, digital, experiential and studio production for the community’s clients such as Verizon, BMW, Converse, Google, MTV, Constellation Brands, The Home Depot and many others. Malaga leads the agency’s production team, which includes seven producers. In addition, she has built-out the agency’s studio, overseeing another nine employees, plus managing countless freelancers and contractors.
Malaga’s work with the community has been recognized with various Cannes Lions, Clios, Addy’s and awards from The One Show, New York Festivals and much more (in 2015 alone the agency won exactly 80 international awards). Furthermore, during her tenure as part of the agency’s executive leadership team, the agency has been recognized on Ad Age’s A-List in 2016, 2015, 2013, and 2012.
Prior to joining the community, Malaga was the Executive Producer of the Music Video Division at Propaganda Films. While there, she worked with some of the most esteemed directors and recording artists in the entertainment industry, including directors such as David Fincher, Michael Bay, Jonathan Glazer, Michel Gondry and artists like Madonna, Beck, Bjork, Red Hot Chili Peppers, U2 and The Rolling Stones, to name a few. Malaga has also produced some notable work, including Southlander, a feature film directed by Steve Hanft (which was recognized as a SXSW Film Finalist), and live music concerts for Mariah Carey, Jon Bon Jovi, Usher and Bjork.
Malaga’s work throughout her career has been recognized with several MTV Music Video Awards and have been included as part of MOMA’s permanent collection.
A seasoned production executive with a bold eye for creativity, Malaga’s “never say never” attitude, in an industry famed for its male dominancy, makes her an inspiration for employees at the community and a role model for all women in the ad industry.