President and CEO
The Ad Council
Lisa Sherman is President and CEO of the Ad Council, the national organization that mobilizes the collective energy and talents of the communications industry to improve the lives of individuals, communities and society as a whole. Connecting causes and creativity at scale, the Ad Council convenes the leading advertising, media, marketing and tech companies to develop cross-platform public service campaigns that drive measurable results and make a lasting impact on American life.
The Ad Council is behind some of the most impactful public engagement campaigns in history like, Smokey Bear, “Friends Don’t Let Friends Drive Drunk” and the viral phenomenon ‘Love Has No Labels.
Lisa has been successfully leading, building and growing businesses throughout her career. Previously with Viacom, Lisa launched and led LogoTV, the leading entertainment network aimed at the LBGT community. She has served as Executive Vice President at ad agency Hill Holliday and has held a number of executive and senior level operating, marketing and advertising positions at Verizon Communications.
Lisa also serves as an Information and Entertainment Steward for the World Economic Forum, is a member of the IBM/The Weather Company’s Cognitive Media Council, is on the Advisory Board of TMI, the consulting arm of DoSomething.org. and is on the Board of Trustees for God’s Love We Deliver. She is an inductee into the YWCA’s Academy of Women Leaders and a Metzger-Conway fellow at her alma mater, Dickinson College. Lisa was also featured in a Harvard Business School case profile on authentic leadership and was a contributor to the book, “Uplifting Leaders (Who happen to be Women).”
Lisa has been recognized with a number of industry and community service awards, most recently named to Out Magazine’s 2017 Power 50 list, Ad Age’s “Women to Watch 2015,” Big Brothers Big Sisters of NYC’s 2016 Public Service Award and named to the 2016 Responsible 100 List by City & State, an honor given to New York's most outstanding corporate citizens in recognition of personal and professional philanthropic contributions.