CMO, Executive Vice President
E*Trade Financial Corporation
As Chief Marketing Officer, Liza is responsible for E*TRADE Financial's marketing initiatives, including customer engagement, analytics and insights, advertising, direct online and offline marketing programs and branding campaigns.
Prior to joining E*TRADE, Ms. Landsman held the position of Global Head of Digital at BlackRock, where she was responsible for firm-wide digital marketing strategy, including social media, web sites and mobile applications. Before that, she was an Operating Partner at Bravas Partners. This followed 10 years in senior management positions at Citigroup, where she focused primarily on driving engagement across customer channels, especially internet and mobile platforms.
Ms. Landsman graduated magna cum laude with a B.A. from Cornell University. Ms. Landsman serves on the Board of Directors of GO! Project, a New York City-based foundation that provides education opportunities for children in need.