Luanne has spent 20+ years shaping some of the world’s leading brands. As CMO at Virgin America, Luanne leads the airline’s brand strategy, online marketing, public relations, promotions, advertising, social media, in-flight entertainment + technology, website, analytics, in-house creative and loyalty teams including the airline's Elevate frequent flyer program and credit card businesses.
Before joining Virgin America, Luanne led digital marketing strategy as a consultant for LVMH's Fendi brand and Moleskine notebooks in Italy. Prior to that, Luanne served as Creative Director at Google, where she managed the brand globally and developed disruptive campaigns to bring Google products directly to consumers and enterprises including Search, Android, Gmail, YouTube, and Google Maps.
While at Google, Luanne led some of the Company’s landmark brand efforts including the first-ever video campaign at the company for Gmail and the first YouTube/CNN presidential debates. Before joining Google in 2006, Luanne led her own successful firm (Mixed Marketing, Inc.), with blue chip clients ranging from Calvin Klein Cosmetics to Netflix and eBay. From 1999 to 2002, she served as a Director of Marketing at Yahoo!, Inc. where she founded Yahoo!'s buzz marketing team before the term viral marketing existed.
Luanne served as the VP of Marketing at Joe Boxer Apparel during which time the company was recognized as Marketer of the Year by BrandWeek. Luanne launched her career working at various top San Francisco advertising agencies including Goodby, Silverstein & Partners and CHB Advertising (now AKQA).
Luanne holds a Bachelor of Science degree in marketing from San Francisco State University. She is on the Board of Directors of Umpqua Holdings Corporation (NASDAQ:UMPQ), the parent company of Umpqua Bank and the SF Travel Association. She's an advisor to iMedia, VentureBeat and The Real-Time Academy. Luanne was recognized as one of PR Week's Top Innovators in 2015.