Chief Creative Officer / Founder
Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding and design agency that was named a 2016 Ad Age Small Agency Award winner. Badger & Winters specializes in building brand love with women and has worked with brands like Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G and Vera Wang. The agency has produced work for over 40 countries in 27 languages.
Prior to founding the agency, Badger was at Calvin Klein, when she created the Mark Wahlberg and Kate Moss campaigns, and launched CK One. In 2009 she partnered with Jim Winters, who led marketing at Vogue and is an expert in women’s brands. Badger, who was most recently named one of Ad Age's Women to Watch 2016, has been featured in Vogue and WWD, named one of Daily Variety’s The Gotham 50, Crain’s Forty under 40 and one of Glamour’s Women Who Took Big Risks—And Reaped Big Rewards.
More recently, Badger announced that she and the agency would no longer create imagery that objectifies women through the #WomenNotObjects campaign, which was awarded the 2016 #Femvertising Award for Social Impact and shortlisted for three Cannes Lions. Due to this commitment and her advocacy, Badger has been tapped to speak at many engagements on gender equality and the harm that the objectification of women in advertising has on our youth, as well as businesses.
Badger gave a keynote speech at Cannes Lions 2016 titled “Sex, Lies and Advertising” and participated in the Clinton Global Initiative panel “Tackling Gender Bias in the Media Through the Power of Advertising.”