Marian Salzman

Marian Salzman


CEO
Havas PR North America
@MarianSalzman

 

Named one of the world’s top five trendspotters, Marian is a perennial award winner in her day job, too, as CEO of Havas PR North America. She was just named to PRWeek’s Power List 2014 and is its current Global Agency Professional of the Year. Marian was also listed on The Holmes Report’s inaugural In2 Innovator 25 in 2013 and Business Insider’s 25 Most Powerful People in PR in 2012.

Among Marian’s most famous consumer campaigns are the launch of the metrosexual to create a marketplace for SAB Miller’s Peroni, Pepsi’s “It’s Like This,” and “It’s America Online.” Her most notable campaign in the past few years was Wyclef Jean’s short-lived run for president of his ravaged homeland, Haiti. Marian co-founded Cyberdialogue—the world’s first online market research company—in 1992.

Before heading Havas PR North America (@havasprus), Marian was CMO at Porter Novelli, CMO at JWT Worldwide and CSO at Euro RSCG Worldwide. She has executed thought leadership, reputation management and social media programs, including heading up the creation of Porter’s pop-up agency Jack + Bill, which in one year won top awards from PRWeek, Bulldog Reporter and SABRE (Superior Achievement in Branding and Reputation). Since she took over at Havas PR in late 2009, the agency has become one of the most awarded of its size in the U.S.

The author or co-author of 15 books, Marian is a prolific writer and currently blogs for the Huffington Post, Forbes.com and CNBC, plus various company blogs, among others. Her four-part series on the brain for HuffPost won a 2011 Bronze SABRE for Speech or Bylined Article and an honorable mention from the PR News Platinum PR Awards.

In 2012, Marian was a PR juror for the CLIO Awards, part of the international PR jury at the Cannes Lions International Festival of Creativity, and one of the final judges to select candidates for Venture for America, a program for future entrepreneurs modeled after Teach for America. She now sits on that organization’s board of directors, in addition to the board of the Bob Woodruff Foundation.