Head of Campaign Development
As Head of Campaign Development for the Ad Council, Michelle works with federal government agencies, leading nonprofits and advertising industry partners to guide the strategic and creative development of all programs based in the Ad Council’s Washington, DC office.
Michelle oversees the development of over 25 public service communications programs including FEMA’s emergency preparedness Ready initiative, the award-winning Shelter Pet Project in partnership with the Humane Society of the U.S. and Maddie’s Fund, the iconic Wildfire Prevention campaign featuring Smokey Bear and the U.S. Department of Transportation’s ongoing drunk driving and texting and driving prevention efforts which have significantly reduced auto-related fatalities.
Michelle has over 20 years of advertising agency and client experience. Prior to the Ad Council, she was an account supervisor at Doner Advertising managing national brands including Prudential, AARP, Johns Hopkins Medicine and many others. Michelle received a B.A. in marketing from the University of Maryland, College Park and she lives in Washington, DC with her family.