Rob Schwartz

Rob Schwartz

Global Creative President 



Rob Schwartz is the Global Creative President of TBWA. He is responsible for ensuring creative excellence across all of the network's global brands. He also serves on the TBWA Executive Steering Committee and provides it with a creative voice.

Rob rose through the ranks of TBWA, earning his stripes as the Chief Creative Officer of TBWA\Chiat\Day in Los Angeles.

A writer by trade, Rob’s work has earned nearly every major advertising award, including an Emmy nomination as well as Adweek’s “Best of the Decade.” Rob was also named “Leader of The Year” by the Los Angeles Advertising Agencies Association (now known as ThinkLA). As a creative director and writer, Rob was one of the key creative leaders on the breakthrough “Pepsi Refresh Project.” For more than a decade, he's been the creative leader on all creative efforts for Nissan around the world. He was a key creative force on the Visa “go” campaign.

Rob has also become one of the most influential voices in the advertising industry. He is a frequent contributor to Forbes. Adweek named him one of “Top 25 Advertising Voices to Follow on Twitter.” And he has served on almost every major advertising festival jury including the prestigious Cannes Lion Titanium, D&AD, and the One Show.

Last year, he served as a Jury President at the Cannes “Festival of Creativity.”

You can keep up with Rob's tweets by following @Schwartzie14 and get his perspective on creative work on his popular blog, “Metal Potential” at