trixie ferguson gray

Senior Partner, Branded & Content Experiences
MediaCom
 

Trixie Ferguson Gray joined MediaCom in 2015 as senior partner of branded content and experiences. In this role, Trixie leads content strategy, custom program development and activation for all clients across MediaCom.

Trixie joined MediaCom from Maxus, a GroupM sister agency, where she led insights, creative strategy and media ideation for NBC Universal, UPS and new business. Prior to joining Maxus, Trixie was vice president, experience architect and a member of the content and experiences team at UM, where worked on clients including MasterCard, U.S. Army, L’Oreal, Kohl’s, Brown-Forman and Truvia. While at UM, she won numerous industry accolades for her work, including an Effie Award for MasterCard’s “Priceless” campaign and the MinOnline Sweet 16 Integrated Marketer of the Year.

Previously, Trixie was senior director of marketing for iN DEMAND, leading the development, production and execution of multi-platform consumer marketing and media initiatives designed to achieve increased brand awareness, subscription acquisition and retention and tune-in goals for iN DEMAND properties, Howard Stern On Demand and Mojo HD. While there, she received several Gold Promax Awards and the Gold CTAM Mark Award.

Trixie graduated from Columbia Union College (now Washington Adventist University) with a bachelor’s degree in business administration and marketing.